FREMONT, Calif. -- 3PAR - (NYSE Arca: PAR), the leading global provider of utility storage , announced today that Web 2.0 social media company Demand Media has chosen 3PAR Utility Storage to support its rapidly growing social media business. Demand Media uses its network of vertically-oriented Web properties to connect content creators and large audiences with advertisers. To improve infrastructure agility, storage scalability, and capacity utilization over the data lifecycle, the social media company has implemented multiple 3PAR InServ Storage Servers in addition to 3PAR Thin Provisioning and 3PAR Dynamic Optimization software. Demand Media has also chosen to deploy an entire virtual datacenter based on the 3cV blueprint , which combines 3PAR Utility Storage with products from HP and VMware to create a complete utility computing environment.

Demand Media's previous storage environment lacked flexibility and was difficult to scale in response to rapid business growth. By implementing highly-virtualized, tightly-clustered 3PAR arrays, the social media company has been able to keep up with rapid and unpredictable growth without complex administration and disruptive reconfiguration activities.

"3PAR provides an easy-to-use, agile, highly-virtualized, and scalable storage platform for our database and VMware environment," said Rich Brownlee, Director of Systems Engineering for Demand Media. "With 3PAR Utility Storage and 3PAR Thin Provisioning, we can now grow our storage environment easily and with complete confidence to meet the needs of our rapidly growing social media content business."

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